Pirelli Store Design
Asia Pacific

The Pirelli Flagship store was created with the objective of dominating brand awareness in stores where other brands are also sold. To achieve this, the store was designed with a bold and powerful look, using black as the dominant colour, which is associated with authority, sophistication, and exclusivity. As the exclusive supplier of Formula One (F1) tyres, the store also features replica F1 tyres on display in selected areas. Different Grand Prix tracks were implemented graphically on the ceilings and walls of the store to further reinforce the F1 association. Additionally, the ceiling lights in the store were designed in the shape of tracks, providing a unique and immersive experience for customers.

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To maintain consistency and coherence across all design elements, a 60-page style book was created outlining the corporate identity, zonal strategy, and all asset dimensions and proposed usages. The Pirelli Flagship store has successfully created a distinctive and powerful brand image, providing an immersive and engaging shopping experience for customers while reinforcing Pirelli's status as a leading brand in the world of motorsports.