Hilton Singapore tasked us with creating a campaign to promote their brand as a sponsor for the McLaren-Mercedes F1 team during the F1 race in Singapore. We proposed an online racing game that incorporated other Hilton hotels in Asia, which were rendered in 3D and strategically placed along the digital race track. The goal was to increase brand awareness for Hilton and promote their other hotels in the region.

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The online racing game was a success, with many players enjoying the game, winning prizes and learning more about Hilton hotels in the process. The 3D rendering of the hotels added a unique touch to the game and helped to promote Hilton's brand in a fun and engaging way. Overall, the campaign demonstrated the importance of creative and innovative approaches to marketing and highlighted the potential of digital games as a tool for increasing brand awareness.