Bellus Group
Brand Revamp

After over a decade in business, Bellus had done well with multiple products, but it had become too cluttered. The objective was to consolidate and declutter the brand by developing a clean, focused strategy and putting all sub-brands under the Bellus umbrella. The aim was to clean up the aesthetic with a new style and typography, bringing all brand assets together to make them consistent. The rebranding aimed to create a cohesive brand identity that would appeal to consumers and make it easier for them to understand the different products and services offered by Bellus.

​

The successful implementation of the new branding strategy demonstrated the importance of consistency and focus in branding. By consolidating the brand and decluttering the multiple sub-brands, Bellus was able to create a more streamlined and cohesive brand identity that resonated with consumers. The clean and consistent aesthetic, along with the focused strategy, helped to communicate Bellus' values and offerings to its target audience more clearly. Overall, the branding strategy for Bellus successfully consolidated the brand and decluttered it, resulting in a more focused and cohesive brand identity that aligned with the company's objectives.