BASF Leather
VIsual Identity

BASF is devoted to sustainability and developing eco-friendly solutions for the leather industry. To align with their commitment, we incorporated an element of "love" in all our visuals by highlighting the swirl of the chemical before being added to the product. We kept the background clean to ensure that the focus is always on the created elements. Visuals are non-cliché, bold, and captivating, turning heads and creating a memorable impression on the audience. The BASF leather team was the driving force behind this initiative, which turned out to be highly successful, capturing the essence of the company's values and environmental commitment in the visuals.